Privacy policy

Last Updated: February 13, 2026

Luvena Fashion, owned and operated by RANTOINE ENTERPRISE LLC ("Luvena Fashion," "we," "us," or "our"), operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"), to provide you with a curated online shopping experience.

Luvena Fashion uses Shopify technology to power and operate the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we refer to "personal information," we mean information that identifies you or can reasonably be linked to you. Depending on how you interact with our Services and where you reside, we may collect the following categories of personal information:

Contact Information

• Full name

• Billing address

• Shipping address

• Email address

• Phone number

Financial Information

• Credit or debit card details

• Payment method

• Transaction details

• Billing confirmation

Payment information is processed securely through Shopify and our authorized payment processors. We do not store your full payment card details on our servers.

Account Information

• Username and password

• Preferences and saved items

• Account settings

Transaction Information

• Products viewed

• Items added to cart or wishlist

• Purchase history

• Returns, exchanges, or cancellations

Communications

• Customer service inquiries

• Emails or messages sent to us

Device and Usage Information

• IP address

• Browser type

• Device identifiers

• Pages visited and time spent

• Interaction with our website

Sources of Personal Information

We collect personal information:

• Directly from you when you create an account, place an order, contact us, or interact with our Services

• Automatically through cookies and similar technologies when you browse our website

• From service providers who process information on our behalf such as payment processors and shipping providers

• From partners or third parties such as marketing and analytics providers

How We Use Your Personal Information

We may use your personal information to:

Provide and Improve Our Services

• Process and fulfill orders

• Manage payments

• Arrange shipping and returns

• Maintain your account

• Provide customer support

• Personalize your shopping experience

Marketing and Advertising

• Send promotional emails or marketing communications

• Display advertisements based on your activity

• Recommend products based on browsing or purchase history

You may opt out of promotional emails at any time by clicking the unsubscribe link in any marketing email we send you.

Security and Fraud Prevention

• Verify your identity

• Prevent fraudulent transactions

• Protect our business and customers

Legal Compliance

• Comply with legal obligations

• Respond to lawful requests from authorities

• Enforce our Terms of Service

How We Disclose Personal Information

We may disclose personal information in the following situations:

• With Shopify and service providers who help us operate our store including payment processors, fulfillment partners, and IT providers

• With marketing and advertising partners to provide personalized ads where permitted by law

• When required by law or to respond to legal processes

• In connection with a business transaction such as a merger or restructuring

We do not sell your personal information in exchange for money.

Cookies and Tracking Technologies

We use cookies and similar technologies to enable website functionality, analyze website traffic, improve user experience, and support advertising efforts. You may control cookies through your browser settings.

If your browser supports Global Privacy Control (GPC), we will treat it as a request to opt out of certain data uses where required by law.

Facebook Pixel (Meta Pixel)

NEW Added for full GMC and Microsoft Shopping compliance

Our website uses the Facebook Pixel, a tracking tool provided by Meta Platforms Inc. The Facebook Pixel collects data about your activity on our website including pages you viewed, products you looked at, items you added to your cart, and purchases you completed. This data is used to:

• Measure the effectiveness of our advertising campaigns on Facebook and Instagram

• Build advertising audiences based on website activity

• Show you relevant advertisements on Facebook, Instagram, and other Meta platforms

To opt out of Facebook interest-based advertising, visit your Facebook Ad Preferences at www.facebook.com/ads/preferences or the Digital Advertising Alliance opt-out page at www.aboutads.info.

Microsoft Universal Event Tracking (UET)

NEW Added for full GMC and Microsoft Shopping compliance

Our website uses the Microsoft Universal Event Tracking tag, a tracking tool provided by Microsoft Corporation. The Microsoft UET tag collects data about your visits and actions on our website and uses this data to:

• Measure the performance of our Microsoft Advertising and Bing Shopping campaigns

• Show you relevant advertisements on Bing and other Microsoft platforms

• Build advertising audiences based on website activity

To opt out of Microsoft interest-based advertising, visit: https://about.ads.microsoft.com/en-us/resources/policies/opt-out-of-interest-based-advertising

Google Analytics

We use Google Analytics provided by Google LLC to analyze website traffic and understand how visitors interact with our website. Google Analytics collects anonymized and aggregated data about browsing behavior. To opt out of Google Analytics tracking, install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

Relationship with Shopify

Our store is hosted by Shopify Inc. Shopify processes personal information to help operate and improve the Services. Information you provide may be transmitted to Shopify and third parties located outside your country of residence. Shopify may process certain data to provide enhanced features, fraud prevention, and analytics. For more information, you can review Shopify's Privacy Policy at https://privacy.shopify.com/en.

Children's Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, please contact us immediately at contact@luvenafashion.com so we can delete it promptly.

Data Security and Retention

We implement reasonable safeguards to protect your personal information. However, no system can guarantee absolute security. We retain personal information only as long as necessary to:

• Provide Services

• Comply with legal obligations

• Resolve disputes

• Enforce our agreements

Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your personal information

• Request data portability

• Opt out of targeted advertising

• Withdraw consent where processing is based on consent

To exercise your rights, please contact us using the information below. We will not discriminate against you for exercising your privacy rights.

California Residents — CCPA and CPRA Rights

NEW Added for full CCPA compliance

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). While Luvena Fashion does not sell your personal information for money, our use of advertising tracking technologies such as the Facebook Pixel and Microsoft UET tag may be considered sharing of personal information for targeted advertising purposes under California law.

California residents may exercise the following rights:

• Right to know what personal information we collect, use, disclose, and share

• Right to delete your personal information subject to certain exceptions

• Right to correct inaccurate personal information

• Right to opt out of the sale or sharing of personal information for targeted advertising

• Right to limit the use of sensitive personal information

• Right to non-discrimination for exercising your CCPA rights

To opt out of the sharing of your personal information for targeted advertising purposes, please email us at contact@luvenafashion.com with the subject line: Do Not Sell My Personal Information. You may also opt out directly through the platform-specific links provided in the Cookies and Tracking Technologies section above. We will respond to all verified California privacy requests within 45 days as required by law.

United Kingdom and EU Residents — GDPR and UK GDPR Rights

If you are located in the United Kingdom or the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR) and UK GDPR including the right to access, rectify, erase, restrict processing of, and port your personal data, as well as the right to object to processing and withdraw consent. You also have the right to lodge a complaint with your local data protection supervisory authority. To exercise any of these rights please contact us at contact@luvenafashion.com.

International Data Transfers

Your personal information may be transferred to and processed in countries outside your country of residence, including the United States. Where required by law, we use appropriate safeguards such as Standard Contractual Clauses to protect your information during international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically for operational, legal, or regulatory reasons. When we do, we will update the Last Updated date at the top of this policy. Your continued use of our Services following any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.